• B2B (Business to Business): businesses selling to other businesses.
  • B2C (Business to Consumer): businesses selling directly to consumers.
  • B2G (Business-to-government) is a business model that refers to businesses selling products, services or information to governments or government agencies. B2G is also referred to as public sector marketing.
  • Blog: an online diary or other regularly updated information/opinion placed online by an individual or organisation.
  • Browsers (or web browsers): tools for accessing websites easily (e.g. Microsoft Internet Explorer, Mozilla Firefox, Opera, Google Chrome).
  • Cloud computing means keeping your software and data on internet servers (“the cloud”) rather than on your own computer or office server.
  • CPC (Cost Per Click) is the amount paid by an advertiser to a search engine or other internet publishers for every time an advertisement viewer makes a click on a link in an advertisement.
  • CPI (Cost per impression) refers to the rate that an advertiser has agreed to pay per 1,000 views of a particular advertisement.
  • CRM (Customer Relationship Management): a comprehensive approach to developing and maintaining long-term relationships with customers.
  • Database: an organised collection of related information.
  • Digital signature: A digital signature is an electronic equivalent of a written signature that can be used to authenticate the identity of the sender of a message or the signer of a document, and possibly to ensure that the original content of the message or document that has been sent is unchanged.
  • DMS (Document Management System): a system for storing, cataloguing and searching of documents in electronic form.
  • E-business: all electronic tools/methods supporting the activities of the business (Anything from a mobile phone to a fully functioning website).
  • E-commerce: all activities relating to electronic transactions between an organisation and its customers (e.g. buying and selling online).
  • ERP (Enterprise Resource Planning): a comprehensive electronic system used to manage information about an organisation (e.g. materials, products/services, people) in order to deliver products/services.
  • Firewall: a system which protects an individual’s or an organisation’s data from unauthorised access by outsiders.
  • Hardware: the physical objects which support e-business (e.g. computers, internet servers, printers).
  • ICT (Information and communication technology): the software, hardware and communications systems that support e-business.
  • Internet: a global system of interconnected computer networks which are linked by a broad array of electronic, wireless and optical networking technologies and which serve users worldwide.
  • Intranet: a network like the internet, but only available to users within a single organisation.
  • Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops.
  • Mobile payment refers to payment services operated under financial regulation and performed from or via a mobile device.
  • Open Source is a philosophy that promotes the free access and distribution of an end product, usually software or a programme, although it may extend to the implementation and design of other objects.
  • QR code (Quick Response Code): a machine-readable barcode or optical label that contains information about the item to which it is attached.
  • Search Engines: websites used to search information on the internet, using keywords.
  • SEM: Search Engine Marketing is a process to improve market visibility and exposure for a brand, product or service. SEM mechanisms include Search Engine Optimisation (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geo-mapping, AdSense and AdWords, as well as multiple media formats, such as YouTube, and geo-specific marketing, like Foursquare.
  • SEO (Search Engine Optimisation): a technique to make it easier for search engine users to find your website.
  • Server (or web server): facilities which store and make available web pages.
  • Social media marketing refers to techniques that target social networks and applications to spread brand awareness or promote particular products or services.
  • Social network: an online service that helps people to develop relationships based on common interests (e.g. friendship, business contacts). Examples are Facebook, Twitter, Google+ and (for business networking) LinkedIn.
  • Software: instructions that control computer systems, in the form of programmes (e.g. Word and Excel).
  • Spyware is infiltration software that secretly monitors unsuspecting users. It can enable a hacker to obtain sensitive information.
  • Supply Chain Management: co-ordinating all a business’ supply activities from its suppliers to its customers.
  • URL (universal resource locator): a string of characters that serves as a web address (for example http://www.google.rs).
  • Viral marketing: individuals transmitting a marketing message to each other by e-mail or social media (the online equivalent of “word of mouth”).
  • VOIP (Voice Over IP): technology for phone calls over the internet, typically cheaper than conventional phone calls (Skype is the best known business based on VOIP).
  • World Wide Web (WWW): the commonest system for publishing information on the internet, accessed through web browsers.
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Success stories

In these 5 years my page has 26,000 friends without ever having placed a paid ad. This allows me free advertising towards my target group. I post updates on new models regularly and this is particularly useful since many of my customers are working women and do not have time to come by the store often. In this way, they know exactly when to come to the store, thereby saving them time, which they very much appreciate

Danijela BiškupLILU shoes

As a media agency and publishing house that has worked for many years in both domestic and regional markets, I can say that we are participants between two eras of doing business, previously and now during the digital era.
With the large number of tools, that is to say mechanisms, which are designed for almost all activities and business segments, today we are able to work more efficiently, quickly and accurately as opposed to the previous period.
A very important fact is that all the necessary tools for digital business are equally accessible to both companies and individuals, and if used correctly, guarantee a successful business.

Vladimir BrandalikGSM ADVERTISING