POZIV ZA DOSTAVLJANJE PONUDA ZA E-TRUSTMARK

Poziv za dostavljanje ponuda za organizacije koje žele da nastave proces akreditacije i dodele oznake poverenja u elektronskoj trgovini (E-trustmark) malim i srednjim preduzećima i preduzetnicima koje je započeo projekat Razvoj elektronskog poslovanja otvoren je 1. septembra 2016.

Ovaj poziv za dostavljanje ponuda ima za cilj da obezbedi održivost rezultata koje je postigao projekat Razvoj elektronskog poslovanja, a koji se odnose na dizajn, razvoj i implementaciju oznake poverenja u elektronskoj trgovini (E-trustmark). Šta više, ovaj poziv ima za cilj i da identifikuje organizaciju na koju će Projekat preneti prava intelektualne svojine, logo i bazu podataka akreditovanih malih i srednjih preduzeća i preduzetnika. Zadatak odabrane organizacije biće da nastavi rad koji je započeo Projekat, kao i da ga dalje razvija i ugrađuje u poslovnu zajednicu e-trgovine u Srbiji.

U nedostatku inicijativa iz oblasti izdavanja oznake poverenja u elektronskoj trgovini i nepoznavanju tog poslovnog koncepta među zainteresovanim stranama i drugim poslovnim subjektima u Srbiji, Projekat je pokrenuo inicijativu kroz nekoliko aktivnosti kako bi stvorio poslovne i regulatorne uslove na tržištu neophodne za sprovođenje E-trustmark principa.

Oznaka poverenja (E-Trustmark) je nov koncept u industriji e-trgovine u Srbiji. Bez obzira da li se radi o prekograničnoj trgovini ili lokalnom tržištu, jedan od ključnih faktora za razvoj e-trgovine je uspostavljanje poverenja između potrošača i prodavaca roba i usluga. Uloga oznake poverenja je da uspostavi taj odnos: oznaka poverenja u elektronskoj trgovini je znak postavljen na websajtu e-prodavnice koji je garant poverenja i pouzdanosti web prodavnice, a koji izdaje nezavisno telo.

Rok za podnošenje ponuda: 30. septembar 2016.

Poziv za dostavljanje ponuda

 

FIRST E-TRUSTMARK CERTIFICATES AWARDED

Thirty five Small and Medium Enterprises (SMEs) in Serbia have been awarded with E-Trustmark through activities of the project E-Business Development. The pilot e-Trustmark programme aims at facilitating the introduction of E-Trustmark principles and practice into the business community in Serbia. Read more

 

E-commerce package – towards a European Single Market

The European Commission is taking action to boost e-Commerce by addressing three main issues: geo-blocking, parcel delivery and Consumer trust. Being able to buy and sell services and products online has generated many opportunities. Consumers benefit from more choice. And companies big or small can reach a wide customer base. But electronic commerce in the EU is not functioning as smoothly as it could.

Consumers and retailers are missing out on opportunities. The European Commission is proposing to ban all unjustified forms of geo-blocking, more transparency and regulatory oversight, so that consumers and retailers can benefit from affordable deliveries and convenient return options, as well as stronger cooperation between national authorities to tackle unfair practices across Europe.

http://ec.europa.eu/avservices/video/player.cfm?ref=I120668&videolang=EN&devurl=http://ec.europa.eu/avservices/video/player/config.cfm

 

Which Social Media Sites Fit Your Ecommerce Company?

Facebook, Twitter, LinkedIn, Pinterest, Yelp, and dozens more: There are so many social media platforms. Which ones should your company be on?

If you sell drain cleaner, should your company be on Pinterest? If you were a musician in a rock band, do you need a personal LinkedIn page? Many companies ask this question — “What social media platforms should we be on?” — and all too often their response is, “Sign up for all of them.” Read more

 

5 Keys for Building a Global Ecommerce Site

Building a global site often requires more than just translation. A global site caters to different countries or locales and involves localizing shipping providers, tax calculations, drop ship vendors, payment methods, and more.

In this post, I will review five key factors for building an ecommerce site that reaches a global customer base.

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Increase Sales by Removing Gender-specific Elements

Many major brands successfully market gender-specific products. Most of these items rely on trigger words and colors to make them stand out. For example, BIC produced its popular pens in pastel colors and used the words “for Her” on the packaging.

While manufacturers can be successful producing items in different colors and sizes for men and women, unisex items — especially clothing and housewares — can be mistaken as gender-specific products solely because of presentation.

When trying to reach the masses, focus on images, descriptions, and features that remove all doubt. In other words, send the message that these particular products are suitable for both genders. Read more

 

A Guide to Google Analytics Benchmarking, for Ecommerce

Benchmarking is an insightful tool in Google Analytics. It compares your site’s performance to previous results and to your industry’s average.

It provides valuable context to your business, gives insights into industry trends, and helps to compare your indicators to competitors. Contextualizing your site’s performance is a good way to measure the work you have done, plan ahead, and set meaningful targets. Read more

 

How to Determine Email Frequency, for Maximum Revenue

I am frequently asked by ecommerce merchants, “How often should I be sending emails?” I nearly always give the same response, “It depends.”

In fact, most ecommerce merchants could benefit from sending more emails. In this article, I’ll offer four tips for optimizing your email frequency.

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7 Ways To Improve Ecommerce Category Filters

Filtered navigation, which narrows search results or listings on a product category page, may help online shoppers quickly find or discover products, improving the shopping experience for consumers and boosting sales for online merchants.

The success of the filtered navigation system on an ecommerce site should be measured by the results it produces, its ease of use, and how it impacts sales. Here are a seven ways that you can ensure your filtered navigation is the best it can be. Read more