E-BUSINESS IN SERBIA IMPROVES WITH EU SUPPORT

30 Serbian Small and Medium Enterprises (SMEs) were awarded the E-Trustmark at the conference “E-business Development in Serbia – achievements and challenges” held in Belgrade on 16 November 2016. Thanks to EU support, the E-Trustmark principles and practice have been introduced into the business community in Serbia and a total of 66 SMEs have been awarded the E-Trustmark over the last two years.

Introductory speeches were held by Oskar Benedikt, Deputy Head of the EU Delegation in Serbia, Vesna Kovac, State secretary of  the Ministry of Trade, Tourism and Telecommunications, Katarina Obradovic Jovanovic, Assistant Minister, Ministry of Economy and Maja Pejcic, Director of the Department for Project Management of the Development Agency of Serbia.

Benedikt has said that the introduction of E-Trustmark is one of the most important results of the project E-business Development which is funded by the EU with 2.5 million EUR. “This is not the end but the beginning of a process which introduces changes in electronic commerce Serbia, because it is inevitable for further economic growth, making profits and new jobs,” said Benedikt. He announced that the EU will continue to support the development of e-business in Serbia.

Vesna Kovac, State Secretary of the Ministry of Trade, Tourism and Telecommunications, said that Serbia has ambitious plans for the development of electronic commerce and electronic government. She added that in accordance with the Information Society Development Strategy by 2020, the goal will be the development of e-commerce, small and medium enterprises and the domestic private sector.

Assistant Minister of Economy for Small and Medium Enterprises and Entrepreneurship Katarina Obradovic Jovanovic said that a great job is front of the government and entrepreneurs when it comes to e-commerce and an experience gained through the project is big.

“The end of this project is only the beginning, because the Ministry of Economy and the Development Agency of Serbia will include training programme developed under this project as part of activities of regional development agencies to be provided to SMEs across Serbia,” she said. She added that “even sometimes we do not sufficiently recognize challenges set by the digitalization, it is important that all enterprises are prepared to use opportunity which brings modern technology; otherwise it can be a major obstacle to development.”

Certificates to the representatives of the awarded SMEs were presented by Steffen Hudolin, Head of Operations II of the EU Delegation in Serbia and Vesna Kovac, State Secretary of the Ministry of Trade, Tourism and Telecommunications.

The E-Trustmark will be valid until November 2017, after which the Center for Development of e-commerce and protection of consumers on the Internet from Novi Sad will continue accreditations and delivering the E-Trustmark to entrepreneurs in Serbia

The pilot e-Trustmark programme is just one of the achievements of the E-business development Projectfunded by the European Union with 2.5 million Euros and implemented in cooperation with the Ministry of Trade, Tourism and Telecommunications and Ministry of Economy of the Republic of Serbia. Project results and achievements were presented by Leszek Jakubowski, project Team leader.

Over the last 2 years, the project supported the Serbian SMEs to get a better insight into e-commerce, e-business and digital applications in order to improve their competitiveness and increase consumer confidence in electronic commerce. As well as piloting the e-Trustmark programme in Serbia, the project worked closely with Serbian SMEs, providing workshops and training sessions on e-business and e-commerce to more than 700 entrepreneurs.

Some 1000 representatives from various Serbian state institutions attended 35 capacity building workshops on digital economy, e-business, e-commerce, and combating of cyber-crime. The project developed and published 9 brochures and useful handbooks on these subjects which were widely disseminated.

With an aim to increase e-consumer awareness and trust, an internet platform www.e-dukator.rs was developed to educate and inform Serbian citizens on their online shopping rights. Through this platform, more than 2,000 consumers passed an on-line test and obtained a certificate on safe e-shopping, while another 6,000 people were informed on their e-shopping rights through social media. Another portal, www.eposlovanjesrbija.rs was developed containing numerous texts and useful articles on various aspects of e-business and e-commerce in Serbia and worldwide. The portal will continue to be managed by the Development Agency of Serbia and the Ministry of Trade, Tourism and Telecommunications as a tool to promote work in the digital economy and also to raise awareness about and support for SMEs in Serbia.

During the second part of the conference, Panagiotis Zafeiropoulos, project’s key expert 2 deliver speech related to e-invoicing, while the future of E-Trustmark in Serbia was presented by Nebojsa Djuric from Center for the development of e-commerce and consumer protection on the Internet from Novi Sad. Representatives of SMEs – Museum Theatre Ltd. and Virid Ltd. presented the importance of cooperation with the project in obtaining E-Trustmark.

The conference, which was attended by more than 150 participants, was marked by the completion of project activities.

The project is part of a larger EU programme to assist Serbia’s SME sector. Over the last 15 years, the EU has allocated €78 million EUR to strengthen the Serbian private sector, with special focus on SMEs.

The companies that have been awarded the e-Trustmark in Serbia are:

MC MOST, TR BeeCool, Hoću to d.o.o, TV Shop Direct International d.o.o, Aerokarte d.o.o, Kupi Me d.o.o, Bus Computers, Prizma d.o.o, Superior d.o.o, Clio, Games d.o.o, Data status, Gigatrond.o.o, Ikiklik d.o.o, BC Group, eKUPI d.o.o, Benchmark Shop, Vreme je novac, EuroTehna 021 d.o.o, Positive Line, Ellecta International d.o.o, Dereta d.o.o, Evro Book d.o.o, Fonlider d.o.o, Moto-bike, Beosport, Internet prodaja guma, Vitapur d.o.o, Aerial Video Solutions d.o.o, Jumbo travel d.o.o, Laguna d.o.o Beograd, Delfiknjižare, Beyond, Digital logic d.o.o, SZTR Cvećara Kazablanka, VDV d.o.o., Panorama d.o.o., Inzuos d.o.o., Diker d.o.o., Green Design d.o.o., Web izlog d.o.o., UNIVERS-CO d.o.o., Flora d.o.o., E-market, Virid d.o.o., Limundo d.o.o., Kupoman d.o.o., 012 Lab d.o.o., Muzejteatar d.o.o., Gadget 4 Gift d.o.o., SMALL TREE d.o.o., Bel Computers d.o.o., Digital Logic RnD d.o.o., Formaxstore d.o.o., VD Soft, TiCo Computers d.o.o., TakoLako Shop d.o.o., Bio špajz d.o.o., Beo Sport, BPC Media, Savez za tradicionlani karate Vojvodine, Sigmax d.o.o., Helenadiashop d.o.o., Bomar d.o.o., Diopta d.o.o., MMN Kolačič d.o.o., KondorAs d.o.o.

 

POZIV ZA DOSTAVLJANJE PONUDA ZA E-TRUSTMARK

Poziv za dostavljanje ponuda za organizacije koje žele da nastave proces akreditacije i dodele oznake poverenja u elektronskoj trgovini (E-trustmark) malim i srednjim preduzećima i preduzetnicima koje je započeo projekat Razvoj elektronskog poslovanja otvoren je 1. septembra 2016.

Ovaj poziv za dostavljanje ponuda ima za cilj da obezbedi održivost rezultata koje je postigao projekat Razvoj elektronskog poslovanja, a koji se odnose na dizajn, razvoj i implementaciju oznake poverenja u elektronskoj trgovini (E-trustmark). Šta više, ovaj poziv ima za cilj i da identifikuje organizaciju na koju će Projekat preneti prava intelektualne svojine, logo i bazu podataka akreditovanih malih i srednjih preduzeća i preduzetnika. Zadatak odabrane organizacije biće da nastavi rad koji je započeo Projekat, kao i da ga dalje razvija i ugrađuje u poslovnu zajednicu e-trgovine u Srbiji.

U nedostatku inicijativa iz oblasti izdavanja oznake poverenja u elektronskoj trgovini i nepoznavanju tog poslovnog koncepta među zainteresovanim stranama i drugim poslovnim subjektima u Srbiji, Projekat je pokrenuo inicijativu kroz nekoliko aktivnosti kako bi stvorio poslovne i regulatorne uslove na tržištu neophodne za sprovođenje E-trustmark principa.

Oznaka poverenja (E-Trustmark) je nov koncept u industriji e-trgovine u Srbiji. Bez obzira da li se radi o prekograničnoj trgovini ili lokalnom tržištu, jedan od ključnih faktora za razvoj e-trgovine je uspostavljanje poverenja između potrošača i prodavaca roba i usluga. Uloga oznake poverenja je da uspostavi taj odnos: oznaka poverenja u elektronskoj trgovini je znak postavljen na websajtu e-prodavnice koji je garant poverenja i pouzdanosti web prodavnice, a koji izdaje nezavisno telo.

Rok za podnošenje ponuda: 30. septembar 2016.

Poziv za dostavljanje ponuda

 

FIRST E-TRUSTMARK CERTIFICATES AWARDED

Thirty five Small and Medium Enterprises (SMEs) in Serbia have been awarded with E-Trustmark through activities of the project E-Business Development. The pilot e-Trustmark programme aims at facilitating the introduction of E-Trustmark principles and practice into the business community in Serbia. Read more

 

E-commerce package – towards a European Single Market

The European Commission is taking action to boost e-Commerce by addressing three main issues: geo-blocking, parcel delivery and Consumer trust. Being able to buy and sell services and products online has generated many opportunities. Consumers benefit from more choice. And companies big or small can reach a wide customer base. But electronic commerce in the EU is not functioning as smoothly as it could.

Consumers and retailers are missing out on opportunities. The European Commission is proposing to ban all unjustified forms of geo-blocking, more transparency and regulatory oversight, so that consumers and retailers can benefit from affordable deliveries and convenient return options, as well as stronger cooperation between national authorities to tackle unfair practices across Europe.

http://ec.europa.eu/avservices/video/player.cfm?ref=I120668&videolang=EN&devurl=http://ec.europa.eu/avservices/video/player/config.cfm

 

New Internet platform for e-consumers

How to shop online, which websites are safe, who is the right person to turn to if one does not get the ordered product, where to file a complaint – as of now, Serbian e-consumers will be able to find the answers to these questions on a specialized Internet platform www.e-dukator.rs. The first-of-its-kind internet platform in Serbia has been developed within the activities of EU-funded E-business Development Project. Read more

 

Promotion of E-learning/E-consumer web platform

The project activities in upcoming period will be focused on the promotion of the unique and the first of its kind Internet platform dedicated to E-consumer rights in Serbia. The platform was developed as part of project activities and will be soon available online.

In addition to educational content, the Internet platform will have a quiz with questions about the rights, safety, procedures for complaints when buying online. Anyone who correctly answer questions, receive a certificate of acquired knowledge.

Promotion of web platform will be organized in 15 places throughout Serbia in cooperation with the Ministry of Trade, Tourism and Telecommunications (Department of Consumer Protection), associations for consumer rights and the Regional Development Agencies under the following schedule (April, May and June 2016):

Novi Sad26.4.
Subotica27.4.
Nis10.5.
Kragujevac12.5.
Jagodina13.5.
Zrenjanin17.5.
Sremska Mitrovica19.5.
Pozarevac20.5.
Uzice24.5.
Cacak 25.5.
Valjevo31.5.
Zajecar 2.6.
Novi Pazar7.6.
Krusevac9.6.
Beograd14.6.